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Estimate Pricing Tools & Strategies

Use advanced pricing tools including flat-rate, hourly, per-unit pricing, and markups.

By Jeff McKinley•Last updated: January 2025

Pricing Methods

Choose the right pricing method for each service:

  • Flat Rate: Fixed price for the entire service regardless of time
  • Hourly Rate: Price based on estimated or actual hours worked
  • Per Unit: Price multiplied by square footage, linear feet, or other units
  • Per Item: Quantity-based pricing for multiple identical items
  • Time & Materials: Hourly labor plus materials at cost
  • Not to Exceed: Maximum price with actual time tracking

Markups & Margins

Ensure profitable pricing:

  • Set default markup percentages for parts and materials
  • Calculate based on cost or retail price
  • Configure different markups by category or vendor
  • Show or hide cost from field technicians
  • Track actual vs. target profit margins
  • Adjust markups based on job complexity or urgency

Tiered Pricing

Offer Good-Better-Best options:

  • Create multiple pricing tiers for same service
  • Good: Basic service at economy pricing
  • Better: Standard service with common upgrades
  • Best: Premium service with all options
  • Present all three options simultaneously
  • Track which tiers customers choose
  • calculate savings for higher tiers

Dynamic Pricing

Adjust pricing based on various factors:

  • After-hours and emergency service pricing
  • Seasonal pricing adjustments
  • Volume discounts for multiple units
  • Geographic pricing by service area
  • Customer type pricing (residential vs. commercial)
  • Contract customer discounts

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